When someone searches for your brand name on Google, they often click around or leave if they can’t find answers quickly.
Introducing Google Search AI Helper: Business Agent
With Business Agent, a chat button appears on your brand search, letting shoppers get answers, product recommendations, and guidance - all using your product data and policies.
Why It Matters for Your Ecommerce Business:
This feature provides instant answers, minimizing shoppers' time as they no longer have to click through multiple pages to find their answers.
It also improves your business efficiency by reducing the time your support team (with real people!) spends on answering repetitive questions.
With this new AI helper, the replies to shoppers will also be more consistent in the messaging as all responses reflect your product info and policies.
Where Business Agent Is Available and Who Can Use It:
At the moment, this chat button feature appears on Google Search results when someone googles for your brand name.
However, as this feature is in Early Access Mode, it's only accessible for US businesses with a verified Merchant Center account, a claimed brand profile, and at least 50 approved products.
How to Customize Business Agent in Google Merchant Center Next
Ecommerce brands with early access can set up Business Agent in Google Merchant Center. You can customize its appearance and manage what it can do.
If you have access, you can see it in the menu within Google Merchant Center Next.
This is how it looks like if you have early access.
Areas you can customize include:
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Setting a welcome message: This will be the first greeting shoppers see when they click on the chat.
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Crafting conversation starters: Add top prompts to help shoppers start a conversation. This would ideally be common top questions asked by shoppers.
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Align brand colors with your chat window: Upload your brand logo, choose header/button and background colors that match your brand.
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Support handoff: Add your support contact info so customers can reach your team if they need extra help.
Performance Insights For Business Agent
Google will be rolling out future performance insights for Business Agent.
So let's keep a close eye on this - if this AI Helper proves valuable in the long run.
If you need a fresh pair of eyes to review your Google ads account for new opportunities or to minimize adspend waste, get in touch to find out how we can help you.
